"Are Blogs Ready for Prime-Time?"

A Blogads survey claims that blog readers are more mature and affluent than expected and more prone to click on ads and buy online. Many advertisers think bloggers, and blog readers, inhabit some kind of cyber backwater, full of stagnant, egotistical, overwritten and overblown opinion pages, but no real advertising opportunities.

Far from being young kids with little money in their pockets and lots of time on their hands, the survey found that blog readers are older and richer than many people suppose. Exactly 61% of the blog readers are over the age of 30, and 75% make more than $45,000 a year. In fact, nearly 30% of the respondents are between the ages of 31 and 40, and over 37% spanned the ages of 41 to 60. And nearly 40% have a household income of $90,000 or higher.

-Jon
posted by Jon at 7:24 PM  I   I  0 comments