"Blogs 'essential' to a good career"
Blogging is good for your career
. A well-executed blog sets you apart as an expert in your field. Employers regularly 'Google' prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google's system works in such a way that blogs that are heavily networked with others come up high in Google searches.
And coming up high is good: 'People who are more visible and have a reputation and stand for something do better than people who are invisible,' says Catherine Kaputa, branding consultant and author of Blogging for Business Success.