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Sunday, May 23, 2010

"K-Strass: The Yo-Yo Master"

A strange man in suspenders and a yellow baseball cap has been showing up on television morning shows throughout the Midwest. He goes by Kenny Strasser, or K-Strass, and claims to be a yo-yo trick champion who uses his skills to spread a message about environmental awareness. Unfortunately, once he's featured on the air, it becomes woefully clear that K-Strass is not what he seems. He's terrible at yo-yo. Yet he keeps getting interviewed.

So far, little is known about Kenny. He claims to be from right here in Wisconsin, although where is unknown. He's also the spokesman for Zim Zam, which, on their website, claims to be 'the first and only "green" non-profit yo-yo maker'.

His television appearances have gone viral, and many are left wondering -- is this just a big prank, or an incredibly creative marketing campaign? Watch and see for yourself. What do YOU think?

K-Strass Interview #1: KODE-TV in Joplin, MO ... [video]
K-Strass Interview #2: KQTV in St. Joseph, MO ... [video]
K-Strass Interview #3: WGN Morning News -- 5/18/09 ... [video]

There's also a K-Strass Facebook page and an "official" K-Strass Twitter page.

"Instant replay: Alleged yo-yo champ dupes TV shows"

-Jon

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Jon Baas

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