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Jon Baas: brand developer for hire. -- Build a brand. Build a logo. Find success!

Tuesday, January 15, 2013

"The Value Of Honesty"

I hate it when large companies choose not to be transparent and open with their customers and fans, and instead, think it's a good idea to go the silent, "oh, we didn't know that was a problem", or "oh, we didn't know you cared" route.

Playing the "dumb card" might get you out of having to deal with controversy, or even having to explain yourself when you screw up, but it also damages your reputation. And a reputation is one of the most valuable things any business, organization, or person will ever possess.

Be honest. Be responsible. Be open. Even when it hurts. 


Stupidity, foolishness, and ignorance will kill you in the end.

-Jon

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Jon Baas

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