I hate it when large companies choose not
to be transparent and open with their customers and fans, and instead, think it's a good idea to go the silent, "oh, we didn't know that was a problem", or "oh,
we didn't know you cared" route.
Playing the "dumb card" might
get you out of having to deal with controversy, or even having to
explain yourself when you screw up, but it also damages your reputation.
And a reputation is one of the most valuable things any business,
organization, or person will ever possess.
Be honest. Be responsible. Be open. Even when it hurts.
Stupidity, foolishness, and ignorance will kill you in the end.