I admire Seth Godin
and his insight into the world of marketing. Always have. His advice, his tips, his perspective have helped me better develop my own unique brand(s) in this wonderfully creative world we live in. Here's another bit of helpful insight, this time as I look to the future
"Some people believe that tomorrow is likely to be better. Better
opportunities, better technology, a brave new day to make a new kind of
Others think that yesterday was a lot better than today. Tomorrow
represents diminished resources, fewer opportunities, one step closer to
We call tech geeks, "early adopters," and it's worth highlighting
that they are not, "early adapters." Adaptation implies that people
aren't eagerly going forward, they're merely tolerating what gets thrown
As a marketer, then, there's a real choice here--to market your wares
(new to this market) to people who are eager for change, or to get very
good at marketing to people who would prefer not to change.
As a human, the question is even more profound: What relationship with the future will you choose?
The thing is, the future happens. Every single day, like it or not.
Sure, tomorrow is risky, frightening and in some way represents one step
closer to the end. But it also brings with it the possibility of better
and the chance to do something that matters."